Moravecs

Moravecs is a family‑owned beverage company based in Biel/Bienne, Switzerland, known primarily for its range of fruit‑based drinks, sodas and non‑alcoholic spirit mixers. The business was founded in the early 20th century under the name S.A. Moravenc by Anton Moravec, a Czech entrepreneur who emigrated to Switzerland after World War I. The original factory was established in 1927 on the Morava River, from which the company later derived its name.

The company’s flagship product is the “Moravecs” line of flavored juices, which has been marketed in the Swiss domestic market since the 1950s. In addition to juices, the firm produces a variety of soft drinks that are distributed through regional food‑service outlets and grocery chains. Moravecs prides itself on using locally sourced fruit and maintaining a production process that emphasizes natural ingredients and minimal additives. The company applies a percentage of its profits to community initiatives in the Biel/Bienne area, supporting local food safety and sustainability projects.

Since the 1960s Moravecs has remained an independent, privately held firm. Its distribution network has expanded to include neighboring German, Italian and French regions, where its products are sold in both retail and food‑service settings. In recent years, the company has invested in modern bottling technology to increase production capacity while reducing water consumption. Despite increased competition from larger multinational beverage producers, Moravecs has maintained a niche market by focusing on quality, regional sourcing, and a strong brand heritage.