Mikrokäufe

Mikrokäufe, also known as microtransactions, are small purchases made within a video game or digital application. These purchases typically offer virtual goods, cosmetic items, or gameplay advantages that can enhance the user's experience. The concept of microtransactions first gained prominence in the early 2000s with the rise of free-to-play games.

The implementation of microkauf models varies significantly. Some games offer optional cosmetic items that do not affect gameplay, such as character skins or weapon appearances. Others may include items that provide a gameplay advantage, like boosts to experience gain or access to exclusive content. Loot boxes, a controversial form of microkauf, contain randomized virtual items, the contents of which are unknown until purchased.

The revenue generated from microkäufe can be substantial, allowing developers to offer games for free or at a lower initial cost. This model has become a significant part of the digital entertainment industry. However, microkäufe have also drawn criticism for potentially encouraging addictive behavior and for creating a pay-to-win environment where players who spend more money have an advantage. Regulatory bodies in various countries have begun to examine the ethical implications and potential for consumer protection issues related to certain types of microkäufe, particularly loot boxes.