MidRollWerbung

MidRollWerbung, also known as mid-roll advertising, refers to video advertisements that appear during the playback of video content rather than before (pre-roll) or after (post-roll). It is used on streaming platforms, video-hosting services and embedded players to monetize longer videos and live or on-demand streams.

The ads are inserted at predefined breaks or dynamically by the ad system. They can be skippable or non-skippable, and may vary in length. In modern workflows, mid-rolls use standard protocols such as VAST or VPAID, and can be served server-side or client-side. The frequency and placement depend on the platform, video length and advertiser settings.

Mid-roll advertising offers several benefits: higher monetization potential for creators and platforms, more control over ad inventory, and the possibility of targeting by demographics or context. However, there are drawbacks: the interruptions can disrupt the viewing experience, potentially leading to viewer drop-off or fatigue and reduced engagement if not well targeted or timed.

Regulatory and measurement considerations accompany MidRollWerbung. Privacy and consent requirements under frameworks such as GDPR or other regional laws govern data collection for targeting. Common performance metrics include fill rate, effective cost per mille (eCPM), completion rate of the mid-roll, and overall impact on viewer retention and engagement.