Metaomschrijving

Metaomschrijving, also known as meta-description, is a brief summary of a webpage's content that appears in search engine results. It is a crucial element in search engine optimization (SEO) as it can influence click-through rates from search engine results pages (SERPs). Meta-descriptions are typically limited to 155-160 characters, although some search engines may display more. They are written in HTML and placed within the head section of a webpage, using the meta name="description" tag.

The primary purpose of a meta-description is to provide a concise and accurate representation of the webpage's content to users, helping them decide whether to click through to the site. While search engines do not directly use meta-descriptions for ranking purposes, they can influence rankings indirectly by affecting click-through rates and user engagement.

Crafting an effective meta-description involves including relevant keywords, creating a compelling call-to-action, and ensuring it accurately reflects the page's content. It should be unique for each page and avoid duplicate content. Poorly written or irrelevant meta-descriptions can lead to lower click-through rates and potentially negative user experiences.

In recent years, the importance of meta-descriptions has somewhat diminished with the rise of featured snippets and other rich results that appear directly in SERPs. However, they remain a valuable tool in SEO strategies, particularly for pages that do not rank highly enough to appear in rich results.