Metakirjeldus

Metakirjeldus, often translated as "meta description," is a brief summary of a web page's content. It appears in search engine results pages (SERPs) below the page title and URL. The primary purpose of a metakirjeldus is to entice users to click on the link by accurately and compellingly describing what the page offers.

While search engines do not directly use the metakirjeldus as a ranking factor, it significantly impacts click-through rates (CTR). A well-written metakirjeldus can improve visibility and drive more relevant traffic to a website. It should be unique for each page and include relevant keywords that users might search for. The ideal length for a metakirjeldus is typically between 150 and 160 characters to ensure it is fully displayed in most search results.

Crafting an effective metakirjeldus involves understanding the target audience and the page's core message. It should be informative, engaging, and action-oriented, encouraging users to learn more. Avoid keyword stuffing or using generic phrases that do not provide specific value. A good metakirjeldus acts as a mini-advertisement for the web page, making it a crucial element of on-page search engine optimization (SEO).