MetaBeschreibung

MetaBeschreibung is a meta tag in HTML that provides a concise summary of a web page’s content. Placed in the head section, its primary purpose is to inform search engines and social platforms about what the page is about. While it is not a direct ranking factor in most search engines, a well-written description can influence click-through rates by offering a clear, relevant preview of the page.

Best practices include creating a unique description for every page, accurately reflecting the content, and avoiding duplicate text across the site. The description should read as natural language, incorporate relevant keywords only where appropriate, and avoid keyword stuffing or misleading claims. A good meta description complements the page title and helps users decide whether to visit the page.

Length and display considerations vary by engine, but descriptions are commonly shown as snippets of roughly 150 to 160 characters. Some search engines may truncate longer text or generate their own snippet based on the page content. To maximize usefulness, place the most important information at the beginning and ensure the description remains informative if truncated. For social sharing, additional metadata such as og:description may control previews, but the meta description can still serve as a fallback.

Technical implementation is straightforward: use <meta name="description" content="..."> within the head element. On dynamic sites, ensure per-page generation to maintain relevance and avoid duplicates. Proper encoding of special characters is recommended to prevent syntax issues.