Meelitavad

Meelitavad is the Estonian verb form used for “they entice” or “they attract.” It is the third-person plural present tense form of the verb meelitama, which means to entice, lure, attract, or persuade by appeal. The action is typically intentional and aimed at provoking a response from others, such as interest, participation, or a purchase.

Meelitama is a transitive verb; its infinitive is meelitama, the third-person singular present is meelitab, and the third-person plural present is meelitavad. The root meel- historically relates to pleasure or liking, hence the core sense of attracting by appealing or pleasing. Derived forms include meelitav (present participle/adjective meaning enticing), meelitamine (the act of enticing), and meelitus (the enticement).

In usage, meelitavad appear in contexts such as advertising, sales, or social interactions where a person or entity tries to attract others: for example, "Reklaamid meelitavad kliente" (Advertisements attract customers). Figurative uses describe places or events with appeal: "Kohad meelitavad turiste oma arhitektuuriga." The tone can range from neutral to positive or negative depending on context and connotations of manipulation.

See also: meelitamine, meelitav, meelitus, enticement.