MediaTrust

MediaTrust is a company that operates in the digital advertising space, focusing on ad verification and transparency. Founded in 2010, the company aims to provide solutions for brands, agencies, and publishers to ensure the quality and effectiveness of their online advertising campaigns. Its core offerings revolve around detecting and preventing ad fraud, improving ad viewability, and ensuring ads are placed in brand-safe environments.

The company's technology analyzes various aspects of ad delivery, including impression data, publisher websites, and ad creatives. This analysis helps identify fraudulent activities such as bot traffic, invalid impressions, and non-human ad clicks. By providing these verification services, MediaTrust seeks to protect advertisers' budgets from being wasted on ineffective or fraudulent placements.

MediaTrust also emphasizes brand safety, a critical concern for many advertisers. Their systems work to prevent advertisements from appearing alongside inappropriate or offensive content, thereby safeguarding a brand's reputation. In addition to fraud detection and brand safety, the company offers insights into ad performance and audience engagement, enabling clients to optimize their advertising strategies for better return on investment. The company's services are typically integrated into advertising workflows, providing real-time data and post-campaign analysis.