Lönsamma

Lönsamma is a Swedish adjective meaning profitable or lucrative. It is used to describe ventures, investments, products, or business strategies that are expected to generate profit. The basic form is lönsam; when describing plural nouns, the form lönsamma is used; the adverbial form is lönsamt; the abstract noun for profitability is lönsamhet. The word is common in economic and business contexts, advertising, and corporate reporting.

Usage examples include phrases like ett lönsamt projekt (a profitable project) and lönsamma affärer (lucrative deals). In journalistic and analytical writing, lönsamma is often employed to assess the potential or performance of a company, market segment, or investment.

Etymology and related forms: lönsamma derives from the Swedish root lön, meaning wage or earning, combined with a suffix forming an adjective that indicates a quality. The common opposite form is olönsam, meaning unprofitable, with olönsamma used in plural or comparative contexts as appropriate. The noun form expressing the concept of profitability is lönsamhet.

Usage notes: While primarily a descriptive term, lönsamma can appear in branding and marketing to convey value and financial appeal. If used as a proper noun in titles, company names, or brand names, capitalization would reflect standard orthographic conventions (for example, Lönsamma as a branded name).

See also: Lönsamhet, profitability; Olönsam, unprofitability; Economic viability.