Loovkonseptsioon
Loovkonseptsioon, a term originating from Estonian, translates to creative concept or creative idea. It refers to the fundamental thought, vision, or core message that underpins a creative project, campaign, or artistic endeavor. It is the initial spark of imagination that guides the subsequent development and execution of a creative piece.
The loovkonseptsioon serves as the foundation for all creative decisions. It dictates the overall theme, style,
Developing a loovkonseptsioon involves brainstorming, research, and a deep understanding of the target audience or context.