Loginntekt

Loginntekt is a Norwegian term that translates to "login revenue" or "login income." It refers to any revenue generated directly or indirectly from users who are logged into a digital service or platform. This can encompass various forms of monetization that are activated or enhanced when a user is authenticated.

Common examples of loginntekt include advertising revenue from personalized ads displayed to logged-in users, who typically provide more data for targeting. Subscription fees for premium features or content are also a significant component, as access is granted only to logged-in users. Furthermore, in-app purchases or microtransactions often rely on the user being logged in to facilitate secure transactions and track purchases. E-commerce platforms might generate revenue from sales made by logged-in customers, who benefit from saved payment information and order history. Loyalty program benefits and promotional offers exclusive to logged-in members can also drive revenue. The concept highlights how user accounts and the data associated with them are central to many modern digital business models.