Linkfælder

Linkfælder, literally “link traps” in Danish, are patterns and techniques in the online environment designed to capture clicks or manipulate hyperlink navigation. The term is used to describe both deceptive user-interface elements and unethical link-building practices that aim to influence visibility or traffic. It is employed in discussions of usability and search marketing to highlight practices that undermine trust or fairness.

In usability and web design, linkfælder include misleading anchor text that does not reflect the destination, links that are hidden or hard to distinguish from surrounding content, and modal overlays or auto-redirects that trap a user into another page. Such patterns can degrade user experience by creating confusion, increasing friction, or interrupting a user’s intended flow.

In the context of search engine optimization, the term is commonly associated with link schemes such as link farms, reciprocal linking, or paid links designed to artificially boost a site’s ranking. Most major search engines penalize such practices and may demote or remove sites from search results if detected.

Ethical considerations and regulation: linkfælder raise concerns about user consent and transparency. They can erode trust, harm accessibility, and may conflict with advertising or consumer-protection laws in some jurisdictions.

Prevention and best practices include using clear and truthful anchor text, avoiding hidden or deceptive link patterns, ensuring navigational links are accessible, and complying with search engine guidelines to prevent penalties. See also link schemes, clickbait, and user experience.