Likertt

Likert Scale is a psychometric scale used to represent the subjective experiences or opinions of respondents. It was developed by Rensis Likert in the 1930s. The scale typically ranges from five to seven points, allowing respondents to express the intensity of their feelings, opinions, or attitudes.

The Likert Scale typically starts with a positive statement and ask respondents to express their degree of agreement or disagreement. This can range from strongly agreeing to strongly disagreeing. The number of points on the scale can vary, but five is the most commonly used. The five-point Likert Scale includes options such as "strongly agree," "agree," "neutral," "disagree," and "strongly disagree."

The use of Likert Scale has been extensively in social sciences, business, and marketing. It provides a way for researchers to gather data and make inferences about opinions and feelings. The scale is widely used as it is quick and easy to complete, and the data gathered can be used for further analysis. However, one of the criticisms of the Likert Scale is that it may contain a middle or neutral option that can mask the actual intensity of respondents' feelings. In addition, if the questions or statements contained in the scale are poorly constructed, respondents can become confused.

Despite these limitations, the Likert Scale is widely used. Research has also showed that the scale is reliable and can produce consistent results when used in different settings. The advantages of the Likert Scale include it being easy to administer, inexpensive, and simple to analyze the data gathered.