Lieferantenaktionen
Lieferantenaktionen, often translated as supplier promotions or vendor initiatives, are marketing and sales activities jointly organized and financed by a supplier and a retailer. These actions are designed to boost the sales of specific products or product groups within the retail environment. They can take various forms, including special pricing, bundled offers, in-store displays, or advertising campaigns.
The primary goal of Lieferantenaktionen is to create excitement and drive consumer demand. For the supplier,
The planning and execution of Lieferantenaktionen involve close collaboration between supplier and retailer. This includes agreeing