Kártyasortálás

Kártyasortálás, a Hungarian term, translates to "card sorting" in English and refers to a research method used to understand how users group and categorize information. It's a key technique in information architecture and user experience design. The process involves participants organizing a set of cards, each representing a piece of content or a feature, into groups that make sense to them. This reveals the mental models users have about a particular domain or set of information.

There are two primary types of card sorting: open and closed. In a closed card sort, participants sort cards into pre-defined categories provided by the researcher. This is useful for evaluating an existing structure. In an open card sort, participants are free to create their own categories, which is helpful for discovering new ways to organize information and understanding users' natural groupings.

The results of a card sorting exercise are analyzed to identify common patterns in how users group items and the labels they assign to these groups. This data informs the design of website navigation, menu structures, and the overall organization of content, aiming to make information more accessible and intuitive for the target audience. It's a valuable tool for ensuring that information architecture aligns with user expectations and needs, leading to a better user experience.