KuleshovEffekts

The Kuleshov Effect is a principle in film editing and psychology that describes how the meaning of a shot can be altered by the shots that precede or follow it. This phenomenon was first observed by Russian film director Lev Kuleshov in the early 20th century. Kuleshov conducted an experiment where he showed a series of shots of an actor's face, each followed by a different shot of an object. The audience interpreted the actor's facial expression based on the object that followed, rather than the expression itself. For example, when the actor's neutral face was followed by a shot of a baby, the audience perceived the actor as happy, while a shot of a knife made them perceive the actor as angry. This effect demonstrates the power of context in shaping perception and the importance of careful editing in filmmaking. The Kuleshov Effect has since been studied and applied in various fields, including psychology, advertising, and digital media, to influence audience interpretation and emotional response.