Krispies

Rice Krispies, known in some markets as Krispies, is a breakfast cereal produced by Kellogg's. The cereal consists of small, crisp rice-based pieces that snap, crackle, and pop when milk is added. It is typically sweetened and fortified with vitamins and minerals.

Rice Krispies were introduced by Kellogg's in 1928. The brand's advertising featured three elf mascots—Snap, Crackle, and Pop—who have appeared in promotions since the 1930s.

Cereal pieces are made from puffed rice that is toasted and sweetened, then fortified. In many markets, the ingredient list includes malt flavoring derived from barley, as well as sugar and salt. Some markets offer gluten-free variants, but many formulations do not meet gluten-free standards due to the malt flavor or cross-contamination.

Common variants include Cocoa Krispies (chocolate-flavored) and Rice Krispies Treats—bars made with marshmallows and butter. The product has a significant cultural footprint in North America and elsewhere, in part due to its "snap, crackle, and pop" branding. In Australia, the cereal is marketed as Rice Bubbles.