Kosárelhagyás

Kosárelhagyás, a Hungarian term, translates directly to "basket abandonment" or "shopping cart abandonment" in English. It refers to the phenomenon in e-commerce where a customer adds items to their online shopping cart but does not complete the purchase. This can happen at various stages of the checkout process, from adding items to the cart to proceeding to payment.

Several factors contribute to kosárelhagyás. Common reasons include unexpected shipping costs, a complicated checkout process, the need to create an account, security concerns, or simply a change of mind. Customers might also be comparing prices or researching alternatives.

Online retailers employ various strategies to mitigate kosárelhagyás. These include simplifying the checkout flow, offering guest checkout options, providing clear and upfront shipping cost information, and sending reminder emails to customers who have abandoned their carts. Personalized offers or discounts can also be used to encourage completion of the purchase.

The rate of kosárelhagyás can vary significantly across different industries and geographical regions. Monitoring and analyzing this metric is crucial for e-commerce businesses to understand customer behavior and optimize their online sales funnels. Addressing the root causes of cart abandonment is a key objective for improving conversion rates and overall profitability.