Konetabletteja

Konetabletteja, also known as sugar tablets or confectionery tablets, are a type of small, rectangular-shaped sugar confectionery manufactured by the Finnish company Raisio. The company gained international attention with its Konetabletten tagline which translates to " join the tablets on their sugary journey".

The tablets were first introduced to the Finnish market in the 1990s. They quickly gained popularity for their unique size and shape, as well as their colorful packaging. The tablets are small, with dimensions of approximately 3 cm x 1.5 cm x 0.5 cm. They have a rectangular shape with rounded edges, and are designed to be easy to handle and transport.

Konetabletten are primarily marketed as a confectionery product for children. They are available in a variety of flavors, including classic sugar, fruit flavors, and some specific flavors according to occasion or season. Each tablet weighs around 0.4 grams. Due to their size and weight, they are easy to consume in a single bite.

Marketing efforts around the product were well-received in Finland, where the tablets remain a beloved treat. The character of Gran AB, developed for the 2000s marketing campaigns, was seen in many Finnish households shortly after its introduction.

Additionally, the product gained international media coverage due to its catchy marketing tagline.