Kohdistuttavaa

Kohdistuttavaa is a Finnish term used in discussions of targeted content and personalization. It refers to items, content, or elements that can be addressed by targeting rules or criteria. In practice, kohdistuttavaa can include digital advertisements, product recommendations, user interface elements, or any material that is matched to a user segment, context, or behavior. Targeting can rely on attributes such as demographic data, location, device, past interactions, and expressed preferences. The term emphasizes the potential for relevance when delivering content to an audience.

Etymology: It is formed from the verb kohdistaa "to direct, to target" combined with the participial suffix -ttava, indicating something that is capable of being directed. The form kohdistuttavaa is the partitive singular, used when referring to an indefinite amount of targetable content.

Usage notes: Kohdistuttavaa appears mainly in marketing technology and UX discussions. It is not a standard dictionary entry and may be replaced by more common expressions such as kohdistettu sisältö (targeted content), kohdistaminen (targeting), kohderyhmä (target group), or personointi (personalization), depending on context. Privacy and ethical considerations are relevant, as targeting relies on user data and consent.

See also: kohdistus, kohdentaminen, kohderyhmä, personointi, yksilöllistäminen.