Kohdistuttavaa
Kohdistuttavaa is a Finnish term used in discussions of targeted content and personalization. It refers to items, content, or elements that can be addressed by targeting rules or criteria. In practice, kohdistuttavaa can include digital advertisements, product recommendations, user interface elements, or any material that is matched to a user segment, context, or behavior. Targeting can rely on attributes such as demographic data, location, device, past interactions, and expressed preferences. The term emphasizes the potential for relevance when delivering content to an audience.
Etymology: It is formed from the verb kohdistaa "to direct, to target" combined with the participial suffix
Usage notes: Kohdistuttavaa appears mainly in marketing technology and UX discussions. It is not a standard
See also: kohdistus, kohdentaminen, kohderyhmä, personointi, yksilöllistäminen.