Kohdistettavat

Kohdistettavat is a Finnish term used primarily as a participial adjective meaning “things that can be targeted” or “targetable items.” It is formed from the verb kohdistaa (to target or direct) with the -ttava participial suffix and the plural marker -vat, and it is typically used attributively to modify a noun.

Usage and contexts

In marketing and communications, kohdistettavat refers to audience segments, ads, or messages chosen for a campaign. Examples include kohdistettavat mainokset (targeted advertisements) and kohdistettavat kohderyhmät (targetable target groups or audiences). In data processing and personalization, the term can describe data points or items subject to targeting rules. In security or military discourse, kohdistettavat kohteet may be used to denote intended targets.

Grammar and style

Kohdistettavat is usually part of a larger noun phrase; it is rarely used as a standalone noun. It expresses potential targeting or directability for the noun it modifies. Related forms include kohdistettava (targetable or to be targeted) and verbs such as kohdistaa. The form aligns with Finnish grammar for adjectives used in plural contexts.

Examples

- Kohdistettavat mainokset näytetään vain valituille käyttäjäryhmille. (Targeted ads are shown only to selected user groups.)

- Kampanjan kohdistettavat kohderyhmät määritellään analyysin perusteella. (The targetable target groups of the campaign are defined based on analysis.)

Overall, kohdistettavat is a technical, context-dependent term commonly found in discussions of targeting, personalization, and directed communication.