Kohdistavat

Kohdistavat is a form of the Finnish verb kohdistaa, meaning to target, direct toward, or aim at. In its basic finite use, kohdistavat is the third person plural present indicative: they target or they direct. For example: Yritykset kohdistavat mainontansa nuorille. This shows how the form functions as a finite verb in clauses with a plural subject.

Beyond finite usage, kohdistavat also appears as the present active participle in its plural attributive form. In this role, it describes nouns that are performing or characterized by targeting. For instance: kohdistavat kampanjat means campaigns that are targeting (a particular group or market). In Finnish, participles inflect to agree with the noun in number and case, so kohdistavat kampanjat is a natural plural phrase.

Grammatically, kohdistaa is a transitive verb, and its participle forms follow standard Finnish participle inflection patterns. The present active participle form is kohdistava in singular and kohdistavat in plural when used attributively. The word’s meaning remains centered on directing attention, resources, or actions toward a specified target.

In usage, kohdistavat commonly appears in business, advertising, politics, and media discourse, where campaigns, messages, or actions are described as being targeted toward a particular audience or objective. It can also appear in descriptive or evaluative sentences discussing strategies or effects of targeting.

See also: kohdistaa, present active participle kohdistava, Finnish participle inflection.