Kogan

Kogan is an Australian retailer that markets and sells a wide range of consumer electronics, including smartphones, smart home devices, and other gadgets. The company was founded in 2006 by Ruslan Kogan, a Russian-born entrepreneur, and is headquartered in Melbourne, Australia.

Kogan is known for its strategy of designing and manufacturing products in low-cost countries, such as China and the Philippines, and then selling them directly to customers through its online store and other channels. This approach allows the company to keep prices low and offer competitive products to consumers.

Kogan offers a range of branded products, including phones, smartwatches, fitness trackers, and other electronics. The company also provides a range of accessories and value-added services, such as phone cases and screen protectors, to complement its products.

Kogan is considered to be one of the largest online retailers in Australia, and its products are also available in other countries. The company has a reputation for offering high-quality products at affordable prices, and has gained a significant following among consumers who are looking for value-for-money electronics deals.

Ruslan Kogan is a prominent figure in Australian retail, known for his entrepreneurial spirit and ability to disrupt traditional business models. Under his leadership, Kogan has expanded its product range and operations to become a significant player in the global consumer electronics market.

Kogan's operations are subject to various regulatory requirements, including compliance with consumer protection laws and regulations in Australia and other countries where it operates.