Kiertämisenä

Kiertämisenä, or circularity in English, refers to the concept of creating a circular economy where resources are kept in use for as long as possible, extracting the maximum value from them whilst in use, then recovering and regenerating products and materials at the end of their service life. This approach aims to minimize waste and the use of virgin resources, thereby reducing environmental impacts and promoting sustainability.

In a circular economy, the traditional linear model of take-make-dispose is replaced with a restorative and regenerative model. This involves strategies such as designing products for durability, reuse, and recyclability, as well as implementing systems for product life extension, waste prevention, and material recycling. The goal is to keep resources within the economy where they can be used again and again, creating a closed loop.

Kiertämisenä is a key principle in sustainable business practices and waste management. It encourages businesses to adopt more sustainable practices by rethinking their product design, production processes, and waste management strategies. By doing so, they can reduce their environmental footprint, enhance resource security, and potentially open up new business opportunities.

The concept of kiertämisenä is gaining traction globally as governments, businesses, and consumers increasingly recognize the need to transition towards more sustainable and resilient economic models. This shift is driven by the growing awareness of the finite nature of resources and the environmental impacts of waste and pollution.