Keresletkövetése

Keresletkövetése is a Hungarian term that translates to "demand tracking" or "demand monitoring" in English. It refers to the systematic process of observing, measuring, and analyzing consumer or market demand for a particular product, service, or resource. This practice is crucial for businesses, organizations, and even governments to make informed decisions regarding production, inventory management, pricing, marketing, and resource allocation.

The core objective of keresletkövetése is to gain a clear understanding of how much of something is desired by the market and at what times. This involves collecting data from various sources, which can include sales figures, website analytics, customer surveys, social media sentiment, economic indicators, and competitor analysis. By continuously monitoring these data points, businesses can identify trends, predict future demand fluctuations, and respond effectively to changes in the market landscape.

Effective demand tracking allows for optimized operations. For example, a retailer can use this information to ensure they have adequate stock levels, preventing both stockouts (lost sales opportunities) and overstocking (increased storage costs and potential waste). In manufacturing, it helps plan production schedules, avoiding inefficient use of resources. For service providers, it can inform staffing levels and service capacity planning. Ultimately, keresletkövetése is a fundamental component of strategic planning and operational efficiency, enabling organizations to better meet customer needs and achieve their business goals.