Kannattavat

Kannattavat is a Finnish term that can function as the plural nominative form of the adjective kannattava and, in a separate grammatical sense, as the third-person plural present tense of the verb kannattaa. As an adjective, kannattava means profitable, viable, advantageous, or worthwhile. The plural form kannattavat is used to describe multiple items that have such qualities, for example kannattavat hankkeet (profitable projects), kannattavat sijoitukset (lucrative investments), or kannattavat toimintamallit (viable operating models). The nuance emphasizes financial viability, practicality, or overall usefulness in a given context.

As a verb form, kannattavat is the present tense of kannattaa in the third person plural, meaning that “they pay off” or “they are worth it.” In everyday Finnish, the more common impersonal expression is se kannattaa (it is worth it), while kannattavat is used when the subject is plural, for example, Nämä ratkaisut kannattavat (These solutions pay off).

Etymology and related terms: kannattava derives from the verb kannattaa, which carries senses of being worth, paying off, or supporting. Related nouns include kannattavuus (profitability, viability) and various phrases describing economic or practical soundness. In formal writing, kannattavat is frequently used in business reports and analyses to indicate financially viable options or strategies, whereas in general language it can describe anything deemed useful or advantageous.

See also kannattavuus.