Kaasaegsetele

Kaasaegsetele is an Estonian phrase meaning “to contemporary people” or “for contemporary audiences.” It is formed from the adjective kaasaegne (contemporary) combined with the suffix -tele, which marks the target or beneficiary in phrases like noortele (for young people). The form Kaasaegsetele is typically used to indicate the intended audience of a work, program, product, or message.

In usage, the phrase appears in marketing, media, and cultural discourse to signal relevance to modern life, urban lifestyles, technology, and current affairs. It can function as a predicative complement, as in “Projekti on mõeldud kaasaegsetele,” or as a label in headlines or campaign slogans that aim to appeal to contemporary readers or consumers. While illustrative examples may appear in various contexts, the essential function is to designate the target audience.

Grammatically, kaasaegne is an adjective; in this construction the -tele suffix marks a form used to denote the indirect object or beneficiary of the action. The phrase is common in Estonian, but its usage is informal rather than a formal linguistic term, relying on context to convey the intended audience.

Translations into English include “for contemporary people” or “to contemporary audiences.” The expression reflects a focus on modernity and relevance in communication, media, and product design.