Jaekauplustes
Jaekauplustes is the locative plural form of jaekauplus, meaning “in retail stores.” It refers to physical points of sale where consumer goods are sold to end customers, as opposed to wholesale channels or online platforms. The term is commonly used in Estonian-language business and consumer texts to describe the availability or distribution of products in retail outlets.
Etymology and form: The word is a compound of jae (retail, consumer goods) and kauplus (store). In
Usage: The expression is typical in market analyses, retail reports, and consumer research to indicate where
See also: jaekauplus (retail store), jaemüük (retail sale), jaekaupandus (retail trade).