JOM

Jom is a term used primarily in Malay-speaking communities as an informal exhortation meaning "let's go" or "come on." Written in lowercase, jom appears in everyday speech, social media, and advertising, often in phrases such as jom makan (let's eat) or jom tengok (let's watch). It functions as a casual invitation to participate in an activity and tends to convey enthusiasm rather than instruction. The usage is particularly common among friends and family and in marketing aimed at everyday consumers, where it carries a friendly, inclusive tone.

Beyond its linguistic use, Jom can appear as a proper noun in some contexts. It may be used as a given name or nickname in certain Southeast Asian communities, though it is not tied to a single origin or identity. In branding, the word's brevity and positive imperative have led companies to incorporate it into product names, slogans, and campaigns in Malay-speaking markets, contributing to its recognizability.

Jom is distinct from other Malay words with similar meaning in that it is casual, accessible, and widely understood across age groups. While its exact origin is uncertain, the term has become a stable fixture in contemporary Malay vernacular and popular culture.