Indholdsanalyse
Indholdsanalyse, often translated as content analysis, is a research method used to systematically examine the presence of certain words, themes, concepts, subjects, keywords, opinions, or other characteristics of communication. It can be applied to a wide range of texts, including written documents, spoken words, and visual media. The primary goal of content analysis is to objectively and systematically describe the manifest content of communication.
This method can be qualitative or quantitative. Quantitative content analysis involves counting the frequency of specific
Content analysis is used across various fields, such as media studies, sociology, psychology, and political science.