Hooandja

Hooandja is an Estonian crowdfunding platform that facilitates the financing of creative projects and businesses. Established in 2010, it was one of the first crowdfunding platforms in Estonia. Hooandja allows individuals and organizations to present their project ideas and seek financial support from a wider public.

The platform primarily focuses on projects within the arts, culture, technology, and social entrepreneurship sectors. Creators can set a funding goal and a deadline for their campaign. If the goal is met by the deadline, the creators receive the funds, minus a platform fee. If the goal is not reached, the backers are typically not charged, and the project does not receive funding, though some campaigns may offer different fulfillment models.

Hooandja plays a significant role in the Estonian creative ecosystem by providing an alternative funding channel for projects that might not secure traditional financing. It empowers creators by allowing them to directly engage with their audience and build a community of supporters. The platform operates on a "all-or-nothing" funding model, ensuring that projects only proceed if they have secured sufficient financial backing. This model helps mitigate risk for both creators and backers.