Grido

Grido is a word with multiple uses. In Italian, grido is a masculine noun meaning a loud vocal expression such as a shout or scream. It is used in everyday language and in idiomatic phrases like grido di dolore (cry of pain) or grido di guerra (war cry).

The verb gridare corresponds to “to shout,” and grido is its nominal form; the plural is gridi. The term has cognates in other Romance languages and forms part of expressions that denote vocal intensity, public proclamation, or emphatic communication.

The name Grido is also used as a brand designation by several businesses. The most prominent is Grido Helado, a chain of ice-cream stores in South America. The brand emphasizes affordable gelato and operates a network of outlets in multiple countries, reflecting how the term’s connotations of vocal expression and declaration have been adapted for commerce.