Gjennomsnittsinnkommende

Gjennomsnittsinnkommende is a Norwegian term used in business analytics to describe the average size or value of incoming transactions or interactions over a specified period. The concept is context-dependent and can refer to monetary values, such as average incoming revenue per transaction, or to counts of incoming items like orders or inquiries.

Calculation typically involves dividing the total value or count of incoming items by the number of occurrences in the chosen period. For example, gjennomsnittsinnkommende verdi can be calculated as the total value of incoming transactions divided by the number of transactions in the period. If a company receives 50 orders totaling 250,000 NOK in a week, the gjennomsnittsinnkommende verdi would be 5,000 NOK per order. In other contexts, such as incoming inquiries or calls, the metric can describe the average number of incoming items per period, or the average value per item, depending on the dataset and objective.

Applications of the metric include budgeting and forecasting, capacity planning, and performance monitoring. It helps organizations assess typical deal sizes, plan staffing and systems capacity, and identify trends or shifts in customer demand. The measure is most informative when contextualized by channel, product category, customer segment, or time granularity (daily, weekly, monthly).

Limitations include sensitivity to outliers and the need for consistent definitions of what counts as an incoming item. The term is best used alongside related metrics such as total volume, median value, and distributional measures to provide a more complete picture.