Geschäftsmodell

A Geschäftsmodell, or business model, describes how a company creates, delivers, and captures value. It outlines the core logic of how a business operates and makes money. Key components typically include the customer segments the company targets, the value proposition it offers to those customers, the channels through which it reaches them, and the customer relationships it builds. Furthermore, a business model defines the key resources and activities necessary for operation, identifies key partners, and specifies the cost structure and revenue streams. Essentially, it is a blueprint for how a business will function and achieve profitability. Understanding a company's Geschäftsmodell is crucial for investors, competitors, and employees to grasp its strategy and potential. Different business models can exist within the same industry, highlighting diverse approaches to market entry and value creation. The dynamism of markets often necessitates the evolution of a business model over time to remain competitive and adapt to changing customer needs and technological advancements. Examples include subscription models, freemium models, and marketplace models, each with distinct ways of generating revenue and interacting with customers.