Fjällräven

Fjällräven is a Swedish outdoor clothing and equipment company founded in 1960 by Åke Nordin. The company's name means "Arctic fox" in Swedish, reflecting its origins in northern Sweden. Fjällräven is known for its durable, functional, and timeless designs, often incorporating natural materials like G-1000 fabric. Their product range includes jackets, trousers, backpacks, and sleeping bags, all designed to withstand harsh weather conditions and extensive use. The iconic Kånken backpack, originally designed in 1978 to alleviate back problems for schoolchildren, has become a global bestseller and a symbol of the brand. Fjällräven emphasizes sustainability in its operations, focusing on ethical production, responsible use of resources, and developing products that are built to last. They are committed to conservation efforts and protecting the natural environments where their products are used. The brand has a strong presence internationally, with dedicated stores and a wide network of retailers.