Etsintäverkostoa

Etsintäverkostoa, often translated as search network, refers to the collection of websites, apps, and other online properties that display advertisements placed by a search engine advertising platform. When a user performs a search on a search engine, the search engine's advertising system determines which ads are relevant to that search query. These relevant ads are then displayed not only on the search engine's own results pages but also across this wider network of partner websites and apps.

This network can include a vast array of online content, from news sites and blogs to forums and mobile applications. Advertisers who utilize search engine marketing platforms can choose whether their ads appear on the search engine's results pages only, or if they are extended to this broader search network. The decision to opt into the search network often depends on an advertiser's goals, such as increasing brand visibility, reaching a wider audience, or driving traffic to their website from sources beyond direct search queries. The search engine provider manages the placement and delivery of these ads across the etsintäverkostoa, typically on a pay-per-click basis, where advertisers are charged when a user clicks on their ad.