Ennakkopainos

Ennakkopainos is a Finnish term that translates to "advance copy" or "preview copy." It refers to a version of a publication, such as a book, magazine, or even a software release, that is distributed before the official release date. The primary purpose of an ennakkopainos is to generate interest and provide early access to reviewers, critics, journalists, or influential figures within a specific field.

These advance copies allow for pre-publication reviews, promotional materials, and media coverage to be prepared in advance. For books, an ennakkopainos might be sent to literary critics for review, to booksellers for stocking decisions, or to book bloggers for early buzz. In the context of music or film, an ennakkopainos could be a screening or a demo that allows for early reviews and promotional efforts before the public release.

The content of an ennakkopainos is typically identical to the final published version, though occasionally it may contain minor differences or be marked as a pre-release version. The distribution of ennakkopainos is a common practice in the publishing and media industries as a strategic part of a product's launch and marketing campaign, aiming to build anticipation and secure early positive reception.