Einddruk

Einddruk is a Dutch term that designates the final or overall impression left by an experience, event or communication. The word is formed from eind (end) and druk (impression, impact) and is widely used in communication, marketing, journalism and cultural criticism to refer to the lasting effect perceived after the entire encounter rather than just its beginning or middle.

Usage and nuance: The einddruk differs from de eerste indruk (first impression) in that it encompasses the total assessment formed at the end of a process. It is often discussed in contexts such as product launches, service encounters, performances and media reviews, where the closing moments, overall quality and subsequent memory shape the final judgment.

Factors: Factors influencing the einddruk include product quality, user experience, customer service, messaging, and consistency across touchpoints. In surveys, respondents may be asked to rate their einddruk to capture a holistic evaluation rather than isolated aspects.

In rhetoric and design, practitioners aim to influence the einddruk through pacing, concluding statements, visuals and aftercare, seeking to leave a positive, memorable finish.

See also: eerste indruk, imago, klantbeleving, consumentenervaring.