DistributionStrategie
DistributionStrategie refers to the plan a company uses to make its products or services available to its target customers. This involves deciding how to get the product from the point of origin (e.g., manufacturing) to the point of consumption (the customer). The core objective is to ensure the right product reaches the right customer at the right time and in the right place, efficiently and effectively.
Key considerations when developing a distribution strategy include the nature of the product, the characteristics of
Hybrid strategies, combining direct and indirect channels, are also common. The intensity of distribution can vary: