DirectDeals

DirectDeals refers to arrangements where buyers purchase goods, services, or inventory directly from sellers without intermediary involvement. It is used in procurement, advertising, and digital marketplaces and aims to secure favorable terms, faster fulfillment, or exclusive access.

In procurement, DirectDeals involve negotiated terms of sale, volume discounts, delivery schedules, warranties, and performance-based service levels, typically documented in a written contract and aligned with corporate procurement policies. They may complement or replace traditional supply contracts.

In digital advertising, DirectDeals denote agreements between advertisers and publishers for direct access to inventory, often with guaranteed impressions and premium placements, and with standards for brand safety and delivery. These deals can be negotiated directly or arranged through a private marketplace or direct deal platform and may include programmatic components.

Benefits include price predictability, stronger supplier relationships, and clearer quality control and delivery timelines. Drawbacks include a smaller pool of potential sellers, reduced price discovery, potential anti-competitive concerns, and longer negotiation cycles for large-volume deals.

Examples include a manufacturing firm negotiating a two-year supply contract with a component producer, or an advertiser purchasing a direct deal with a major publisher for a quarterly guaranteed-impression package.