Devolds

Devolds refers to a brand of Norwegian knitwear, primarily known for its wool garments. The company was founded in 1853 by Ole Andreas Devold in Ålesund, Norway. Initially, the focus was on producing durable wool clothing for fishermen and factory workers, emphasizing functionality and warmth. Over time, Devolds has evolved, expanding its product range to include activewear, casual wear, and accessories for outdoor enthusiasts and everyday use.

The brand's heritage is deeply rooted in the harsh Norwegian climate, which has shaped its commitment to using high-quality wool, particularly merino wool. Devolds emphasizes the natural properties of wool, such as its breathability, temperature regulation, and moisture-wicking capabilities. The company often highlights its long-standing tradition and Norwegian craftsmanship in its marketing and product design.

Devolds products are manufactured in their own factories, which allows them to maintain control over the production process and quality. The brand offers a variety of wool weights and constructions to suit different activities and weather conditions, from thin base layers to heavier sweaters. Their collections typically feature classic designs with a modern aesthetic, appealing to a broad customer base seeking sustainable and durable clothing options.