Detaljisten

The word "detaljisten" is a Swedish term that translates to "retailer" or "merchant" in English. It refers to a business or individual whose primary activity is selling goods directly to consumers. Detaljisten operates at the end of the supply chain, acquiring products from wholesalers, manufacturers, or distributors and offering them for sale in a retail setting. This setting can take many forms, including physical stores, online shops, or even market stalls.

The core function of a detaljisten is to make products accessible to the end-user. They are responsible for a range of activities, such as purchasing inventory, managing stock, setting prices, marketing and advertising their products, and providing customer service. The success of a detaljisten often hinges on their ability to understand consumer demand, source desirable products, and create a positive shopping experience.

The retail sector encompasses a vast array of businesses, from small independent shops to large multinational corporations. Examples of detaljisten include grocery stores, clothing boutiques, electronics stores, and online marketplaces. Each type of detaljisten caters to specific customer needs and preferences, contributing to the overall diversity and dynamism of the economy. The term emphasizes the act of selling in detail, implying a focus on the final transaction with the consumer.