CtoC

CtoC refers to consumer-to-consumer commerce, a business model where individuals sell goods or services directly to other individuals, bypassing traditional intermediaries. This model thrives on online platforms, often marketplaces or auction sites, that facilitate these transactions. Consumers can become sellers, offering a wide array of items, from used personal belongings to handmade crafts. The convenience of these platforms allows individuals to reach a broad audience without the overhead of establishing a retail presence.

Key to CtoC success is the trust and reputation system built into most platforms. Ratings, reviews, and seller histories help buyers assess the reliability of individual sellers. Payment processing is typically handled through the platform, adding a layer of security for both parties. CtoC commerce has democratized selling, enabling individuals to monetize their possessions and skills. Examples include online auction sites, peer-to-peer rental platforms, and social media marketplaces. This model fosters a circular economy by extending the life of goods and offering unique or hard-to-find items. While offering benefits like accessibility and variety, CtoC transactions can sometimes lack the buyer protections found in traditional retail.