ConversionRaten

ConversionRaten is a term used in digital analytics to describe a metric that measures the proportion of users who complete a predefined action, such as a purchase, signup, or download. While not universally standardized, it is often treated as a branded or platform-specific variant of the traditional conversion rate.

Calculation: ConversionRaten is expressed as conversions divided by total interactions, multiplied by 100 to yield a percentage. Conversions are completed actions; interactions encompass visits, sessions, clicks, or other user engagements defined by the analyst.

Variants and use: In practice, ConversionRaten can be segmented by channel, device, funnel stage, or campaign. It supports cohort analysis and enables comparisons across experiments, landing pages, or traffic sources. Some platforms define additional constraints, such as attribution windows.

Example: A page receives 2,000 visitors and records 40 conversions. The ConversionRaten is (40 divided by 2,000) times 100, which equals 2%.

Limitations: The metric does not reflect revenue or the value of actions and can be distorted by data quality, sampling, or attribution method. It should be used alongside revenue per conversion, customer lifetime value, or other metrics to provide a fuller picture.

See also: conversion rate; funnel analysis; digital analytics.