Chuys

Chuy's is an American Tex-Mex restaurant chain based in Austin, Texas. It was founded in 1982 as a single casual eatery and has since grown into a multi-location chain with locations across the United States. The restaurants are known for a bright, playful interior, friendly service, and a casual atmosphere aimed at families and groups.

Menu items focus on Tex-Mex staples such as burritos, enchiladas, fajitas, and tacos, with an emphasis on made-to-order dishes. A hallmark of the brand is a house-made jalapeño dip and a green chile sauce served with tortilla chips, along with queso, salsa, and other dips. The menu also includes vegetarian options and kid-friendly selections.

Operations and expansion: Chuy's expanded from its original Austin location through the 1990s and 2000s, using a mix of company-owned and franchised restaurants. It has established a recognizable brand through its décor, promotional campaigns, and consistent menu approach, while adjusting offerings to regional tastes.

Cultural and reception: The chain has a distinctive ambiance—colorful walls, quirky decorations, and a relaxed dining experience. It remains a popular casual dining option among Tex-Mex enthusiasts and families, though it competes with other regional and national chains.