Cashcall

Cashcall was a company that provided call center services and loan origination for various lenders. Founded in 1997, it operated primarily as a third-party service provider, handling customer interactions, application processing, and loan servicing on behalf of other financial institutions. The company was known for its work in the subprime lending market, assisting borrowers who might have difficulty obtaining traditional financing.

Over its operational history, Cashcall was involved in a number of regulatory actions and legal challenges. These often pertained to the lending practices of the financial institutions it served, including allegations related to usurious interest rates and deceptive marketing. The company's business model meant it was frequently associated with the outcomes of the loans it helped originate and service, even when the ultimate lending authority rested with its clients.

In 2017, Cashcall ceased originating new loans. The company continued to service existing loans for a period. The regulatory scrutiny and the changing landscape of the lending industry contributed to these shifts in its business operations. Its legacy is intertwined with the broader narrative of non-bank lenders and the challenges of consumer protection in the financial services sector.