CONAR

CONAR is the acronym for the Conselho Nacional de Autorregulamentação Publicitária, which translates to the National Council of Self-Regulation of Advertising. It is a non-governmental, self-regulatory body in Brazil responsible for overseeing advertising content. CONAR's primary objective is to ensure that advertising is legal, ethical, and truthful, protecting consumers from misleading or offensive advertisements.

The organization operates on principles of self-regulation, meaning the advertising industry itself adheres to a code of conduct. This code is established and maintained by CONAR, which is composed of representatives from various sectors of the advertising market, including advertisers, advertising agencies, and media vehicles. When a complaint is filed, a council reviews the advertisement against the established code.

CONAR does not have the power to impose fines or legal penalties. Instead, its decisions are recommendations. If an advertiser or media vehicle fails to comply with CONAR's decision, the case may be forwarded to public authorities for potential legal action. This mechanism aims to maintain a balance between freedom of expression in advertising and the protection of public interests. CONAR plays a crucial role in fostering responsible advertising practices within Brazil.