Bogo

BOGO is an acronym for Buy One Get One, a type of promotional discount used by retailers. In its most common form, a customer who purchases one item at regular or sale price receives a second item at no charge or at a reduced price. The second item is typically the same product or an item of equivalent value, though some promotions allow substitutions or apply to different items within the same category. The term is often written as BOGO or BOGOF (Buy One Get One Free).

Promotions come in several formats. BOGO Free means the second item is free. Buy One Get One Half Off or similar variants offer the second item at a reduced price. Some offers are limited to specific items, brands, or sizes, and may require the items to be identical or to meet minimum purchase quantities. Common conditions include limits per customer, exclusions for sale or clearance items, online versus in-store restrictions, and the need to add required items to the shopping cart or apply a promo code.

Impact and considerations. BOGO promotions can increase foot traffic and short-term sales, raise average order value, and help move excess inventory. They can also pressure margins and lead to stockouts if demand spikes. Consumers may perceive them as substantial savings, though the benefit depends on item pricing and the nature of the deal. Businesses often balance BOGO offers with other pricing strategies and clearly disclose terms to comply with advertising regulations.

Variations and related concepts include “buy one, get one free” and similar phrases used across retail and e-commerce. See also promotions, discounts, and advertising standards.