Beachbody

Beachbody, LLC is an American fitness and media company that develops, markets, and distributes home fitness programs and related products. Founded in 1998 by Carl Daikeler and Jon Congdon, the company is based in Santa Monica, California. Beachbody's offerings began with workout videos distributed on DVD and broadened to digital formats and streaming services in the 2010s.

The core product line comprises structured workout programs designed for home use, including well-known series such as P90X, Insanity, and 21 Day Fix, along with other programs like Turbo Jam and Chalene Extreme. In addition to exercise plans, Beachbody markets nutrition products and supplements, notably Shakeology, as part of its wellness ecosystem. The company also sells access to guided fitness programs, app-based workouts, and challenges through its online platforms.

Beachbody operates a direct-to-consumer model that includes a network of independent coaches, historically branded as Team Beachbody, who promote programs and earn commissions through sales and recruitment. This Beachbody Coach Program has been a central element of its go-to-market strategy.

In recent years Beachbody has expanded its digital footprint with Beachbody On Demand, a subscription streaming service that provides access to its catalog of workouts, nutrition plans, and new releases. The company continues to update its catalog with new programs and associated digital services to support ongoing consumer engagement.