BBBrelated
BBBrelated is a term used to describe content, data, or discussions that pertain to the Better Business Bureau (BBB) and its activities. In practice, BBBrelated material may cover BBB ratings and accreditation, complaint handling processes, consumer resources, advertising practices, and the BBB's regional networks.
Scope includes the BBB rating scale (from A+ to F), accreditation standards such as the Code of
Origins: The Better Business Bureau was founded in 1912 to promote ethical commerce and voluntary self-regulation.
Applications: BBBrelated content informs consumer choices, marketing, and journalism by signaling trustworthiness or flagging disputes. It
Criticism: Some critics question uniformity of ratings across regions, the impact of membership fees on rating
See also: Better Business Bureau; trust mark; consumer protection; online reviews; accreditation.